2020 CIRCULAR FASHION PLEDGE

 ABOUT THE RESOURCE GUIDE 

This Resource Guide provides links to useful resources, potential partners, and brand examples of circular fashion initiatives in these categories:

We welcome your feedback and additions.

TAKE-BACK & BUY-BACK

Product take-back and buy-back brings used products back into your control so you can find a new life for the full product or its component materials. Brands provide take-back methods to allow customers to return products when they are finished using them. Some even go a step further and offer credit or cash to incentivize customers to return those items. This is called product buy-back.

 

RESALE

Resale is often the most sustainable way to shop since no virgin resources or energy is needed to create the product. Some brands help their customers resell products, which engages their past customers and attracts new ones.

 

RENTAL

Rental models allow multiple customers to enjoy the use of a single item. It often has sustainability benefits, but the brand needs to consider the cleaning, and shipping and returns of the rented items. Some brands have developed their own rental programs; others partner with multi-brand rental programs.

Useful resources / potential partners

 

SUSTAINABLE OR RECYCLED MATERIALS/FIBERS

Sourcing sustainable and recycled materials helps reduce the impact of your products, and ensures a thriving market for such lower-impact materials exists. Brands are developing and marketing specific products made from sustainable alternatives that attract new consumers.

 

DESIGNING FOR CIRCULARITY

The garment design process is often the best stage to influence the sustainability of an item. At this stage, designers can select the material and characteristics that ensure the product is high-quality, long-lasting, and easy to recycle. Brands are training their designers on circularity principles so they can design lower-impact products.

 

CERTIFICATIONS

Certifications validate your claims and communicate your the strength of your sustainability commitments to your customers. Brands are using circular fashion certifications to differentiate their products from competitors.

Useful resources / potential partners

Circular fashion certifications:

There are many other business, brand, material, and product certifications. Some common ones include Certified B CorpClimate Neutral Certification, GOTSbluesign, Fairtrade textile standard

 

PACKAGING

Packaging communicates to your customer -- with the material it is made from, the branding printed on it -- and protects products from damage during shipping. Brands use packaging as a method to emphasize their commitment to circularity and sustainability.

Useful resources / potential partners

Reusable shipping packaging:

Brand examples

 

CARBON OFFSETS & PHILANTHROPY

Offsets and philanthropic giving, while not always aligned with circularity, provides another proof-point about your brand's commitment to sustainability and corporate responsibility. Brands offset the carbon emissions of their shipping (or even their whole business operations), and partner with charitable organizations that align with their brands' ethos.

Useful resources / potential partners

Shopify's Offset app to make shipping carbon neutral

Business emissions offsetting:

Shopping Gives' philanthropic giving & customer engagement

 

EDUCATIONAL RESOURCES

Sustainability is a journey, not a destination. Don’t worry about getting it right the first time; just keep iterating, learning, and focusing on continuous improvement. Many resources now exist to learn about sustainable & circular fashion.

 

FEEDBACK, QUESTIONS & COMMENTS

If you have feedback, additions, or questions about this Circular Brand Resource Guide, please feel free to contact pledge@2020circularfashion.com.

JOIN US

Together, we are the path toward a cleaner, more dynamic, creative, and quality-driven fashion industry. We need you to join us.

We will provide Pledge participants with resources, guidance, connections, and support to help you achieve your commitment. You can highlight your commitment with a badge and Pledge description on your website and elsewhere. And we will showcase your commitments in the media and with consumers.

FASHION BRANDS

Are you a brand that wants to join us in the commitment to circularity?

Do you offer a service that can help our commitment to circularity?

SERVICE PROVIDERS

CUSTOMERS

Are you a customer that wants to support sustainable brands?

© 2020 Circular Fashion Pledge