ABOUT THE BRAND SUSTAINABILITY MATURITY MODEL
With the proliferation of sustainable and ethical brands, it is now important to have criteria by which to vet the accuracy and validity of those brand’s claims.
This Brand Sustainability Maturity Model lays out 17 activities that are important for the success of a brand sustainability program. For each activity, it describes three stages of maturity, from just beginning to progressing, to leading.
This Model is a tool for brand management and consumers alike to identify critically gauge a brand’s sustainability performance. Brands and consumers can use the Model to:
1. Identify the maturity of a brand’s sustainability program
2. Identify opportunities for improvement
3. Judge the validity of a brand’s sustainability claims
I. SUSTAINABLE LEADERSHIP
II. SUSTAINABLE MATERIALS
III. SUSTAINABLE PRODUCTION
IV. SUSTAINABLE QUALITY
V. SUSTAINABLE TRANSPARENCY
FEEDBACK, QUESTIONS & COMMENTS
If you have feedback or questions about this Brand Sustainability Maturity Model, please feel free to contact firstname.lastname@example.org.
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