2020 CIRCULAR FASHION PLEDGE

 ABOUT THE BRAND SUSTAINABILITY MATURITY MODEL 

With the proliferation of sustainable and ethical brands, it is now important to have criteria by which to vet the accuracy and validity of those brand’s claims.

This Brand Sustainability Maturity Model lays out 17 activities that are important for the success of a brand sustainability program. For each activity, it describes three stages of maturity, from just beginning to progressing, to leading.

This Model is a tool for brand management and consumers alike to identify critically gauge a brand’s sustainability performance. Brands and consumers can use the Model to:

1. Identify the maturity of a brand’s sustainability program 
2. Identify opportunities for improvement 
3. Judge the validity of a brand’s sustainability claims

I. SUSTAINABLE LEADERSHIP

II. SUSTAINABLE MATERIALS

III. SUSTAINABLE PRODUCTION

IV. SUSTAINABLE QUALITY

V. SUSTAINABLE TRANSPARENCY

FEEDBACK, QUESTIONS & COMMENTS

If you have feedback or questions about this Brand Sustainability Maturity Model, please feel free to contact pledge@2020circularfashion.com.

JOIN US

Together, we are the path toward a cleaner, more dynamic, creative, and quality-driven fashion industry. We need you to join us.

We will provide Pledge participants with resources, guidance, connections, and support to help you achieve your commitment. You can highlight your commitment with a badge and Pledge description on your website and elsewhere. And we will showcase your commitments in the media and with consumers.

FASHION BRANDS

Are you a brand that wants to join us in the commitment to circularity?

Do you offer a service that can help our commitment to circularity?

SERVICE PROVIDERS

CUSTOMERS

Are you a customer that wants to support sustainable brands?

© 2020 Circular Fashion Pledge