2020 CIRCULAR   FASHION PLEDGE 

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 ABOUT

We, the fashion brands committed to this Pledge, are on a mission to change the industry.


We recognize fashion is a significant contributor to climate change, toxic waterways and ocean pollutants, land use, and more. We know that the culture of low-cost, short-lasting clothing is contributing to tremendous waste all along the supply chain – and in consumers’ closets.

We are here to change that.

 

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 OUR COMMITMENTS 

Each of us has committed to taking specific actions in 2020 to lead the industry toward a more circular model. We are collectively committing to address the U.N. Sustainable Develop Goal (SDG) 12.5, to substantially reduce waste generation by 2030.
 

Specifically, we pledge to at least one of the below actions:

Pledge commitments are based on the research and recommendations of three leading sources: Ellen MacArthur Foundation’s Make Fashion Circular, Global Fashion Agenda’s 2020 Commitment, and the U.N. SDG’s Goal 12.

 

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ENABLE TAKE-BACK OR RESALE

SPECIFIC ACTION IN 2020

By the end of 2020, launch at least one method or partnership to enable your customers to send-back or resell their used items.

WHY IS THIS IMPORTANT?

Providing options to resale, upcycle, repair, donate, or recycle items gives them new life and keeps them out of landfills.

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INCREASE RECYCLED CONTENT

SPECIFIC ACTION IN 2020

By the end of 2020, increase the total percentage of certified recycled content or scrap fabric by 10-percent in your top 5 selling items.

WHY IS THIS IMPORTANT?

Producing garments using recycled content sends a demand signal that spurs growth in the recycling market.

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DESIGN FOR DURABILITY

SPECIFIC ACTION IN 2020

By the end of 2020, increase the use of non-blended materials, and/or modularity and repairability in your top 5 selling items.

WHY IS THIS IMPORTANT?

Designing items so they can be repaired, upcycled, or recycled ensures that those items and materials stay in circulation.

 

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JOIN US

Together, we are the path toward a cleaner, more dynamic, creative, and quality-driven fashion industry. We need you to join us.

We will provide Pledge participants with resources, guidance, connections, and support to help you achieve your commitment. You can highlight your commitment with a badge and Pledge description on your website and elsewhere. And we will showcase your commitments in the media and with consumers.

FASHION BRANDS

Are you a brand that wants to join us in the commitment to circularity?

Do you offer a service that can help our commitment to circularity?

SERVICE PROVIDERS

CUSTOMERS

Are you a customer that wants to support sustainable brands?

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SIGNATORIES

The below brands are leading the industry toward circularity.

You should join us too.

 
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OUR STAND

“Responsible production and consumption of apparel is very important for the future of our planet, so we are beyond excited to see many amazing brands in the 2020 Circular Fashion Pledge.” 

—  Heleen Devos

Co-Founder of The Extra Smile

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FREQUENTLY ASKED QUESTIONS

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Who can join the Pledge?

Any fashion brand that commits to building the circular economy is welcome to join the Pledge. We encourage inclusivity.

Service providers and consumers are also welcome to commit to playing their part in making fashion circular.

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What are the requirements for brands that pledge?

Brands are required to complete the Pledge Form and an update form in Jan. 2021 to share your progress. We will provide resources, guidance, connections, and support to help you achieve your commitment, so we will need to confirm that you achieved it.

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What if I already have a circular fashion program?

That's great. Many brands that commit to the Pledge will already have circular fashion programs like product take-backs or buy-backs, sourcing recycled fabrics, etc. You can still join the Pledge to commit your support for doing even more.

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How will I benefit from joining the Pledge?

We will provide Pledge participants with resources, guidance, connections, and support to help you achieve your commitment. You can highlight your commitment with a badge and Pledge description on your website, social media, and elsewhere. And we will showcase your commitments in the media and with consumers that care about protecting the resources on our great planet.

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How can I highlight my commitment on my website and elsewhere?

We want you to boast about your commitment to circularity. So, each brand that commits to the Pledge will be provided a badge and template text that they can include on their website, email marketing, etc. We will also provide social media content that you can customize for your audiences. 

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What if I have already completed one of these actions?

Brands can receive credit for any actions they take in calendar year 2020, even if they have been completed before signing on to the Pledge.

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Is there a penalty for not fulfilling my commitment?

Our goal is to propel those brands with the highest commitment to circular fashion; not shame those who do not. Therefore, we will not penalize participants who cannot complete their commitment. We will, however, remove brands that have not completed their commitment from the listings of Pledge signatories

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What support will I receive to help fulfill my Pledge commitment?

We know how hard it is to run an online business and also take industry-leading actions. So, to help you achieve your commitment, we will provide Pledge participants with resources, guidance, connections, and other support.

 
 

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TIMELINE

APRIL 2020  |  LAUNCH DURING FASHION REVOLUTION WEEK

The Pledge launched on April 23 during Fashion Revolution Week and the 50th Anniversary of Earth Day.

OCTOBER 2020  |  STATUS CHECK-IN

All Brand Signatories must commit by Friday, October 9. The Pledge will run a media campaign to highlight all the Brand Signatories in mid-October.

Q2 2021  |  MANDATORY REPORTING REQUIREMENT

All Brand Signatories must complete a form report their progress on their commitment(s), their challenges, additional needs, and 2021 commitments (if any). This data will be reported to the Pledge community and used to highlight the brands that best exemplify circular fashion.

Questions? Contact us.

Reach us any time at pledge@2020circularfashion.com

  Follow the Pledge on Instagram at @2020circularfashion  

© 2020 Circular Fashion Pledge