CIRCULAR   FASHION PLEDGE 

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 ABOUT

We're on a mission to change the industry.


We recognize fashion is a significant contributor to climate change, toxic waterways and ocean pollutants, land use, and more. We know that the culture of low-cost, short-lasting clothing is contributing to tremendous waste all along the supply chain.

 

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 OUR COMMITMENTS 

We're committed to taking specific actions this year to lead the industry toward a more circular model. We're collectively committing to address the U.N. Sustainable Development Goal (SDG) 12.5, to substantially reduce waste generation by 2030.
 

We pledge to at least one of the below actions:

Pledge commitments are based on the research and recommendations of three leading sources: Ellen MacArthur Foundation’s Make Fashion Circular, Global Fashion Agenda’s 2020 Commitment, and the U.N. SDG’s Goal 12.

 

01

ENABLE TAKE-BACK OR RESALE

SPECIFIC ACTION 

By the end of this year, launch at least one method or partnership to enable your customers to send-back or resell their used items.

WHY IS THIS IMPORTANT?

Providing options to resale, upcycle, repair, donate, or recycle items gives them new life and keeps them out of landfills.

02

INCREASE RECYCLED CONTENT

SPECIFIC ACTION 

By the end of this year, increase the total percentage of certified recycled content or scrap fabric by 10-percent in your top 5 selling items.

WHY IS THIS IMPORTANT?

Producing garments using recycled content sends a demand signal that spurs growth in the recycling market.

03

DESIGN FOR DURABILITY

SPECIFIC ACTION 

By the end of this year, increase the use of non-blended materials, and/or modularity and repairability in your top five selling items.

WHY IS THIS IMPORTANT?

Designing items so they can be repaired, upcycled, or recycled ensures that those items and materials stay in circulation.

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SIGNATORIES

These brands are leading the industry toward circularity.

Join us.

OUR STAND

“Responsible production and consumption of apparel is very important for the future of our planet, so we are beyond excited to see many amazing brands in the 2020 Circular Fashion Pledge.” 

—  Heleen Devos

Co-Founder of The Extra Smile

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FREQUENTLY ASKED QUESTIONS

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Who can join the Pledge?

Any fashion brand that commits to building the circular economy is welcome to join the Pledge. We encourage inclusivity.

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What are the requirements for brands that pledge?

Brands are required to complete the Pledge Form when you sign up to join us.

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What if I already have a circular fashion program?

That's great. Many brands that commit to the Pledge will already have circular fashion programs like product take-backs or buy-backs, sourcing recycled fabrics, etc. You can still join the Pledge to commit your support for doing even more.

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How will I benefit from joining the Pledge?

You can highlight your commitment with a badge and Pledge description on your website, social media, and elsewhere. 

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How can I highlight my commitment on my website and elsewhere?

Each brand that commits to the Pledge will be provided a badge and template text that they can include on their website, email marketing, etc.